Nearly 90 Years of Baking. One New Way to Snack.
Seedboost was born from generations of Finnish baking expertise, a personal reason to rethink snacking, and a belief that better ingredients should never mean compromising on taste.
From our family bakery in Turku, Finland, to wherever your day takes you, we’re bringing a little Nordic thinking to the way we snack.
It Started With a Family Bakery
Our story begins in Turku, Finland, in 1939. For generations, the family-owned Rosten bakery has been creating food with one thing at the center: great taste. Along the way, we’ve combined traditional baking expertise with curiosity, experimentation and a willingness to try something new. For us, nearly 90 years of baking isn’t just history. It’s the experience behind everything we make today.
When Better Snacking Became Personal
The idea behind Seedboost started much closer to home when our daughter was diagnosed with celiac disease at ten years old. Finding snacks she could actually enjoy wasn’t easy. The options available at the time often felt limited and we believed choosing differently shouldn’t mean missing out.
So we started thinking about what a snack could be instead.
Something naturally satisfying. Something built around simple ingredients. Something crispy, flavorful and genuinely enjoyable to eat.
That idea eventually led us to seeds.
A New Chapter, Built on Seeds
In 2015, we launched our first seed-based products: crispy seed breads packed with seeds and made with the same focus on flavor that had guided our bakery for generations. They quickly became a success in Finland, and Seedboost snacks soon followed.
What began as a different approach to crispbread grew into a completely new way to snack. Seedboost takes what we know about baking and turns it into something made for modern life: crispy seed snacks that are easy to take with you, share with friends, pair with your favorite toppings or simply eat straight from the bag.
Taste comes first
We’ve always believed that food can be thoughtful without becoming complicated. That’s why flavor comes first. Seedboost combines seeds with our Nordic baking know-how to create a snack that’s satisfyingly crispy, full of character and easy to enjoy wherever the day takes you.
No elaborate rituals required. Just open the bag and snack—or get creative and turn SeedBoost into part of an appetizer, lunch, grazing board or even dessert.
Learn about SeedHow
A closer look at what makes Rosten snacks different from ingredients and texture to nutrition and everyday use. Instead of building snacks around sweetness or nutrient dense foods, we start with seeds — simple, versatile, full of character and nutrient value.
What is SeedHow?
SeedHow is our way of sharing the thinking behind our products: why we use seeds, how our snacks fit into modern routines and what product analysis tells us about selected nutrients.
Why we choose seeds?
Seeds are at the heart of SeedBoost. They create a satisfying crunch, pair beautifully with savory ingredients and offer a naturally nutrient-dense base for modern snack products.
Our Seedboost snacks are scientifically tested and proven to be a better snack option as part of a healthy lifestyle and versatile diet as they are filled with good fatty acids, vitamins & minerals, and high in protein & fiber.
What nutrient value do our seed snacks offer?
Depending on the product, selected Rosten seed snacks have been analysed as containing meaningful amounts of nutrients such as magnesium, phosphorus, iron, zinc, thiamine B1.
These nutrients are part of what makes SeedBoost more than an ordinary savory snack.
For the Days When You Want Something Simple, Satisfying and Easy to Reach For
Snack better, without overthinking it.
